From Communications Graduate to Social Media Specialist
Tegan Brady’s journey is one of evolution, resilience, and self-discovery. Tegan works as a social media specialist at Jakob Andrew, based at B:HIVE – a role where she merges creativity, strategy, and digital storytelling, but her path wasn’t always linear. Starting her career at Lulu Lemon Tegan was quickly promoted to the New Zealand Brand Manager, where she immersed herself in the world of branding while building her own social media presence, sharing her love for ultramarathon running and mental health awareness. Her openness and authenticity led her to becoming an LSKD community athlete, a role that allows her to connect with like-minded individuals and foster a strong, supportive running community.
But Tegan’s journey wasn’t just about career growth, it was also about finding herself. She navigated a period of uncertainty during university, stepping away when she felt lost, only to return later and complete her degree on her own terms. Through running, she found a new sense of purpose, proving that passion and career can coexist when you lean into what truly fulfills you.
For Tegan, balance is non-negotiable. While she acknowledges the importance of hustle in your early 20s, she’s also a firm believer in protecting your personal time. Whether it’s running at sunrise, reading before bed, or simply taking time to disconnect, she prioritises activities that recharge her and allow space to foster her creative side.
“Your job shouldn’t take over your life,” she says. “It’s easy to get caught up in work, but you have to make time for what brings you joy, whether that’s running, knitting, or just being present with friends.”
Tegan has seen first-hand how social media and digital spaces can be overwhelming, and she actively sets boundaries to maintain a healthy relationship with work. “People get caught up in the urgency of social media, but it’s important to step away, reset, and remember that your worth isn’t tied to a screen.”
If there’s one message Tegan wants to share, it’s “don’t be afraid to be yourself”.
“There were times when I felt I had to dim my energy to fit in, but the truth is, your vibe attracts your tribe. If people think you’re ‘too much,’ they’re not your people. Own your energy, be loud, take up space, and go after what makes you happy”.
For anyone navigating career uncertainties or life’s unexpected twists, she offers this advice: “Let go of the 10-year plan. Life doesn’t unfold in a straight line, and that’s okay. Be flexible, trust your gut, and keep moving forward.”
At B:HIVE, we celebrate our members like Tegan – those who carve their own paths, challenge norms, and inspire others by simply being themselves.