The ocean has always been at the heart of Syrene skincare’s story.
Syrene uses marine ingredients in all its skincare formulations. The hero ingredient Ephemer™ is a macro algae, an antioxidant powerhouse that actively works to repair and protect skin at a cellular level.
Syrene is ingredient efficacy focused, which means it has thoroughly tested and researched the ingredients. It also harvests marine ingredients from sustainable farming methods such as marine collagen collected from the by-product (wastage of the fish food industry) of tuna fish skin.
Now in a twist of fate, Syrene has added another ocean ingredient to its range and it has become an important part of its sustainability story.
That ingredient is plastic – ocean waste plastic.
Mari Taylor, marketing executive for Syrene on the B:HIVE’s Level Three, says as custodians of the environment, the company has partnered with Ocean Waste Plastic™ for its packaging.
It’s currently estimated that every year, around eight million tons of plastic waste escapes into the oceans from coastal nations.
Mari says Syrene is constantly aware of its commitment to sustainable business practises. As well as using recycled plastic for packaging, it is working with retailer Mecca and TerraCycle.
“Rather than throwing away your already-loved bottles, pots and tubes, drop them off to your local Mecca store. TeraCycle’s program sends back your beauty waste, ready to be sorted, processed, and transformed into something new (and just as beautiful),” Mari says.
“We also put our online orders into 100% recyclable boxes and use a paper-based alternative to plastic bubble wrap to ensure your order gets to you safely.”