We have a super rugby clash playing out at the B:HIVE!
Bayer’s Elevit is partnering with the Hurricanes. Apricity Finance is behind the Blues… Fortunately they are supporting different genders. Both B:HIVE-based businesses say they can see the value in supporting one of New Zealand’s strongest sporting codes.
For Bayer partnering the Wellington-based Hurricanes women’s team is a no brainer for Elevit, which provides vitamins and minerals for before, during and after pregnancy. Jarrod Rhodes, senior brand manager, says the Hurricanes Poua is heavily involved in partnering women’s health and Elevit. “They are excited about being asked for help to develop events and social media campaigns that would reach a diverse range of kiwi women,” Rhodes. “During the year-long contract we will be helping the Hurricanes grow and connect with culturally diverse audiences.”
Back in Auckland, Apricity Finance is appearing on the sleeve of the Blues Under-20 and Under-18 teams, and is partnering with several Blues events, during a three-year partnership. In announcing the deal Blues CEO Andrew Hore, said the values of teamwork, respect, enjoyment, discipline, and sportsmanship are at the core of Apricity Finance and closely shared at the Blues.
Hore said the partnership will pave the way for new relationships and overall business growth for Apricity Finance as the Blues connect it with friends and family of the club.