In just three years, SharkNinja’s New Zealand team based at B:HIVE+ has grown from two to fifteen people, a reflection of just how quickly the brand is growing in APAC. This growth is driven by a steady stream of new products, new categories, and a focus on what consumers actually want.
“We’ve never stood still,” says Theo Knudtson (featured below), Field Sales Manager for SharkNinja NZ. “There’s always something new coming whether that’s a product, a category, or a different way of showing up in market.”
At its core is a commitment to innovation, not just in what they make, but how they bring it to life. Most NZ households were first introduced to SharkNinja through floorcare. Today, the brand range includes Kitchen appliances, beauty tech, and now a coffee machine, each new category building on the trust they’ve already earned in the home. In a country that already loves its coffee, it could easily have been overlooked as a saturated space. Instead, SharkNinja leaned in backing the product, investing in experience-led activations, and letting performance do the talking.
SharkNinja won’t take something to market unless it hits a 4.8+ consumer rating. That means products are tested, refined, and often reworked, sometimes over years before they ever land on shelves. It’s this pursuit of the outrageously extraordinary that sets the brand apart, pushing beyond incremental improvements to create products that genuinely stand out in the home.
The same approach is playing out in beauty. Still relatively new for the brand, but already gaining traction through social channels and word of mouth. Products like the CryoGlow mask have taken off helped by creators using them, sharing them, and building credibility in real time.
“We like to disrupt,” Theo says. “That’s what we do.”
Whether it’s a vacuum that pulls more out of the carpet than you thought possible, or an appliance that earns its place on the kitchen bench, the experience builds trust quickly. That trust is what’s fuelling the next phase of growth. We can’t wait to see what’s coming next.