Te Heke Mai 2.0 – Reshaping New Zealand’s Employment Journey
New Zealand’s employment landscape is evolving, and Te Heke Mai 2.0, launched this week with a staggering 300% uplift in weekly signups, stands as a powerful testament to this change. This platform – a free government-supported digital platform, equips New Zealanders with practical tools while addressing the deeper issues holding them back.
Behind this transformation is the team at pAI². For three years, they’ve worked alongside the Ministry of Social Development with key stakeholders Chris Denly, Amanda Nicolle, and Heindri Conradie to develop a personalised digital employment platform tackling both practical challenges and foundational barriers facing Kiwis seeking employment.
The journey took the pAI² Ltd team across the country, visiting MSD sites, community events, and meeting directly with jobseekers and coaches. These conversations revealed that many people face complex challenges making employment far from straightforward.
Innovative Features for Real-World Impact
Designed with a mobile-first approach, Te Heke Mai 2.0 streamlines the path to employment with purposeful features:
Personalised Coaching: Recognising employment readiness extends beyond skills, connecting users with tailored coaching to address foundational challenges.
Pathways to Services: Offering clear guidance by linking users to essential support services at every step.
Practical Tools: Featuring an integrated CV builder and AI co-pilot, Ruru, giving users everything needed to navigate the job market confidently.
These features reflect continuous learning and commitment to simplicity, ensuring every tool serves one goal: enabling sustainable, long-term employment.
Whether you’re a parent helping a child enter the workforce, supporting a friend or family member, or overcoming personal barriers, this service is designed for all New Zealanders.
Join the Movement
Visit tehekemai.co.nz today and experience the future of personalised employment support – crafted by New Zealanders, for New Zealanders.