Health information has never been more accessible. Wearables monitor our bodies, blood tests produce increasingly detailed results and new research appears every day. Yet for many people, the challenge isn’t accessing more information; it’s understanding what matters and turning it into meaningful action. B:HIVE member Fabrica is building a new kind of health service to help close that gap.
Founded by Jay Harrison, Mike Ridgway and Dr Brett Gerrard, Fabrica brings together experience in medicine, technology, product development and entrepreneurship. The idea emerged as several fast-moving fields began to converge, particularly artificial intelligence, personalised medicine and growing interest in extending the number of years people can live well.
Fabrica calls its approach “advanced healthspan engineering”. Its focus is not traditional treatment for illness, but helping motivated people understand their current health, define what they want to achieve and follow a clear, personalised plan. The team uses a Formula One metaphor as a way of explaining the model. The member is the driver, while a multidisciplinary team works around them to interpret information, track progress and make adjustments along the way.
The process begins with understanding the member’s goals and establishing their current health status through diagnostics and data. From there, Fabrica develops a 90 day individual plan where changes can be introduced, measured and refined, giving the team a clearer understanding of what is working for each member. Fabrica’s role is to provide informed direction and ongoing management, removing some of the complexity that comes with navigating health information independently.
While Fabrica is highly data-driven, its goal is not to give members hundreds of results to interpret. The team wants to reduce the noise and identify the information that can lead to a useful action. Central to the model is what the team calls “drift”: the gradual movement away from a person’s best state, rather than a single health event. Its system is being designed to listen for changes over time and help the team respond when something requires attention. That response could be advice from the team, contact with a doctor or a visit from a nurse to complete bloodwork. The intention is to create a more continuous and responsive experience than an appointment-based model in which months can pass between conversations.
The company is developing a custom AI integrated platform that supports its doctors, nurses and administration team by bringing information together and helping them focus on the work that requires human expertise. The technology is intended to strengthen the service rather than replace the people delivering it. As healthcare becomes more technologically advanced, Fabrica believes personal attention and trusted human relationships will become even more valuable.
The business will begin as a digital-first service, supported by in-home care where required. A physical clinic is planned for a later phase, followed by a longer-term vision for member clubs. The long-term ambition is significant, but Fabrica is beginning with what can be achieved today: using diagnostics, intelligent technology and a multidisciplinary team to help people live well for longer.