Great creative work doesn’t just look good — it has a direct impact on results, and tells the story behind the brand. And often, the team behind it is a small, focused crew who really care about the craft.
That’s the story behind Create x Wonder, a creative content studio based at B:HIVE+ at Smales Farm.
Founded by Grant Ballot, the now family-run agency has spent the past nine years quietly building a reputation for thoughtful, high-quality storytelling — across video and photography. When Grant first arrived in New Zealand and launched the business, there was no blueprint. Just sheer determination to make a name for himself, grit and creative talent. In a bold move, he hand-delivered Valentine’s Day cards to agencies around Auckland. One of those landed on the desk of tourism agency Tomahawk’s founder Gina Paladini — and she gave him a shot. That project led to another. And another.
Since then, Create x Wonder has become a trusted production partner for brands across agri-tech, manufacturing, IT & tech, tourism, and more. And while the formats and platforms have changed, one thing hasn’t: their unwavering commitment to deliver great content.
“We’re small, but we’re hands-on,” says Producer Kirsty Ballot.
“When you partner with Create x Wonder, you work with us from concept through to handover. We care deeply about the outcome, and we make sure that shows in the final product.”
The team recently celebrated a highlight — producing a national campaign for BePure, the wellness brand known for its science-led supplements and holistic health approach.BePure was in the middle of a major brand evolution, shifting toward a new identity centred around the message You + Science. They needed a creative partner to bring that story to life across TV, digital, and outdoor media. Create x Wonder pitched — and won.
Over several weeks, the team led concept development, casting, shoot production and delivery across channels. The result was a campaign built on real stories and relatable moments — content that felt human, not staged.“It was a big moment for us,” says Kirsty. “Our first original TVC — from pitch to final delivery. It pushed us creatively and technically”. You can watch the campaign here.
Create x Wonder deliberately stay lean. It means they can stay close to the work, move quickly, and build deeper relationships. And it’s part of why long-term clients like Hot Mustard, Fletcher Living, and Hyundai keep coming back. Their ethos is simple: show up, think critically, and make great work. Over time, that trust pays off.
“We’re not trying to be the biggest,” says Kirsty.
“We just want to keep doing meaningful work with people who value it
— and bring in a few great people to help us do more of it, as we set to grow our small team in the new year.”
After nearly a decade of producing content in all shapes and forms, for reputable clients across Aotearoa and beyond, Create x Wonder are excited about the next chapter, as they reach their 10 year milestone in business.