The recent Pixel Awards, where creativity and innovation in Digital Out-of-Home (DOOH) take the spotlight, brought exciting news for B:HIVE member Yarn.
The Pixel awards celebrates creativity in digital outdoor – recognising cutting edge ideas in out of home (OOH). Not only did Yarn’s creative team Joachim and Oscar take out top prize in the industry award, but intern creative team Summer McConnell & Mitchell Murphy-Reid also came first in the student category, making it a clean sweep on the night for Yarn.
Creative duo Joachim Pearson and Oscar Randle were awarded first place for their “Bargain Box Crowdometer” for My Food Bag. This clever campaign won Yarn a $5,000 cash prize and an impressive $45,000 media campaign—an awesome acknowledgement for a team that’s making waves in the creative industry and has been with Yarn since July.
Interns Summer & Mitchell have been joining the Yarn team at B:HIVE for a day and half each week while they finish off their studies at AUT.
“At Yarn we have a history of tutoring students and taking on creative advertising students. It’s a tough industry to get into, and going to a university or adschool can only teach you so much. We remember when we were in the same boat, and all you needed was for someone to give you a chance – your first step on the ladder. Each year AUT and MDS reach out to creative leaders in the industry to provide tutoring, and we gladly accept!” says Rich Robson.
Yarn has been on a winning streak this year, bringing on high-profile clients like Bargain Chemist and Hell Pizza. The award winning “Bargain Box Crowdometer” campaign showcased exactly that.
As B:HIVE members can see – Yarn’s creativity isn’t confined to award-winning campaigns; it’s woven into everything they do. At BOO:Hive, Yarn unveiled their interactive “What’s Yarn-der the Bed?” display, a spooky setup in Yarn’s private office at B:HIVE, spooking out both kids and adults alike.
Spooky topics seem to come naturally to Yarn, their work for Hells Pizza has included successful HELL campaigns that have picked up many awards including campaigns like “AfterLife Pay”, “Impossible Disguise” and an infamous Stockholm billboard that told Greta Thunberg to go to Hell! Making news headlines around the world.
For Yarn, B:HIVE provides a great space to be creative saying “As advertising creatives, our jobs are to dream up all kinds of crazy ideas and stories to enable brands to communicate with their audiences. This means, a lot of the day can be spent bouncing ideas between each other. Because B:HIVE has so many break out spaces, it makes it a great place to get away from the desk and brainstorm – it’s a great space for the creative process”
Cheers to Heath, Matt, Rich and all the team at Yarn for their well-deserved success! We love having you guys and your creative thinking as part of the B:HIVE community!