For New Zealand’s leading conference experts Brightstar, their synergy with the B:HIVE’s couldn’t be better.
Brightstar is one of New Zealand’s leading conference providers. We have been pleased to hold a number of Brightstar’s events at B:HIVE – and, we’re also proudly the home base for Brightstar’s HQ! The team (of approximately 30 members) has a dedicated office at the B:HIVE.
Formerly known as Conferenz, Brightstar rebranded a few years ago, and are now leaders in conferences, training courses and audience marketing, running over 70 events annually. Partners include Federated Farmers, NZ Tech, Infrastructure NZ and the Public Relations Institute of NZ.
Brightstar has hosted four of its events at the B:HIVE, enjoying our “plug and play” facilities. Their most recent conference at B:HIVE, NZSOMO, focused on the ever changing world of Social Media.
And, it turns out there are always great takeaways from these events, even when you’ve organised them! Brightstar’s Marketing Manager, Melanie Evans says her most interesting insight, from the NZSOMO event, was the lack of understanding out there of how to leverage channels like LinkedIn – a great tool for businesses. Another key takeaway was that if it all seems too hard – keep it simple! “Unless you are able to execute different forms of content regularly and consistently across different platforms in different ways, it’s probably better to focus on two or three main ones and nurture those than try to get yourself too thin,” she says.
With conferences and events spanning so many different sectors, there are always new things to learn and be inspired by. The B:HIVE community itself is a source of inspiration for the team! Says Brightstar Chief Executive Paula Cleghorn, “Being in a place like the B:HIVE is fantastic because there are many different organisations in one contemporary setting. Because of the variety of businesses here, you have visibility across a lot of different areas and sectors. This is great for us because we create events for all kinds of businesses and interest areas throughout New Zealand”.
Brightstar are set for an exciting second half of 2024. We are looking forward to seeing them shine. See you around the B:HIVE!